Kintsu operates in the healthcare and technology market, and the studio worked on redesigning the brand with the aim of reintroducing it to the market strategically and aligning the new identity with the company's objectives. In this project, one of the main points was the typography, using balanced fonts with less variation in thickness, making it simpler and more uniform.
Another interesting point was the change of the color palette to blue. The Japanese origin of the name (derived from Kintsugi, the art of repairing broken pottery) guided the search for new colors. We found inspiration for the shades of blue in Aizome (a traditional technique of dyeing fabrics using natural indigo).
Another interesting point was the change of the color palette to blue. The Japanese origin of the name (derived from Kintsugi, the art of repairing broken pottery) guided the search for new colors. We found inspiration for the shades of blue in Aizome (a traditional technique of dyeing fabrics using natural indigo).
