We had the opportunity to create the visual identity for SumUp's 2023 year-end party, where everyone could celebrate the goals achieved and the dedication of the entire company in a year with many product launches. The company wanted to work with the idea of music festivals and, as it was aimed at the internal audience, they wanted to create something a little loose from the brand guidelines.
We aligned the fun and cheerful language of festivals with the brand's colors and fonts, while making the main product – the Solo, a super technological card reader – into a character that embodies the identity. The stickers, which are a simple and practical way of customization, reflect this humorous approach. The illustrations follow an iconographic style, maintaining a youthful vibe, with hands as the main theme, as they express gestures that reflect our feelings and also interact with SumUp products. This theme also coincides with the brand's communication campaign launching in 2024.
We aligned the fun and cheerful language of festivals with the brand's colors and fonts, while making the main product – the Solo, a super technological card reader – into a character that embodies the identity. The stickers, which are a simple and practical way of customization, reflect this humorous approach. The illustrations follow an iconographic style, maintaining a youthful vibe, with hands as the main theme, as they express gestures that reflect our feelings and also interact with SumUp products. This theme also coincides with the brand's communication campaign launching in 2024.
