SumUp, a global payments company, has a sales force called SumUp Consultores that offers the company's solutions to small and micro-entrepreneurs. To provide them with tips and information, the company created the podcast "Bate Papo" to offer relevant content to boost their sales, clarify doubts, and promote other information in a relaxed and conversational manner.
With this in mind, we developed a logo with message bubble icons forming the letter B. The visual identity created has a strong presence of the brand guide, but also brings freshness with illustrations and graphic representations more consistent with the digital universe.
With this in mind, we developed a logo with message bubble icons forming the letter B. The visual identity created has a strong presence of the brand guide, but also brings freshness with illustrations and graphic representations more consistent with the digital universe.
